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Wholesale Assistance


For more information on GROW Nebraska’s wholesale assistance, please email info@grownebraska.org.

Mark it to Market UPC Program


UPCThe Mark It to Market project provides technical assistance to value added agricultural producers to prepare their products for entry into wholesale markets in order to increase profitability for entrepreneurs throughout Nebraska.

This project is designed to assist small vendors with a minimal amount of products to be able to purchase a few UPC codes without needing to buy an entire block. Pricing is $20 per UPC and a $5 renewal fee each year following that. Businesses must remain GROW Nebraska members to continue to purchase the UPCs at the discounted rate.

This project is funded in part by a grant from the Nebraska Department of Economic Development administered by the Nebraska Rural Development Commission.

Members Only: Sign Up for Mark it to Market Opportunity >>

Grocery Store Initiative


Learn how to get your product into grocery stores by watching this video with Marty Jarvis, Marketing Director at B&R Stores, Inc.
The Grocery Store Initiative connects high growth potential Nebraska companies with large volume buyers. Companies learn the ins and outs of selling in pallets instead of cases.

In July of 2010, GROW Nebraska sponsored their first wholesale tasting with Russ's B&R Stores. Twenty-one GROW Nebraska members participated, showing their products to managers and buyers for Russ's and Super Saver. The goal was to increase awareness for grocery store buyers of Nebraska products while allowing Nebraska businesses a forum to showcase their products.

GROW Nebraska held a second event in July of 2011, in which nine members participated, and a third in November of 2011 in which nine members participated. The next event is scheduled for July 17, 2012.

November 2011 Participants

Erstwhile Farms Lilly's Sweet Tooth
Heritage Falls Candles Shepherd's Dairy 4 Ewe
Italian Fusion Soy Accents Candle Co.
Kari's Kitchen Sparky's Wing Sauce
Land Alive Foods  

Cooperative Ads


GROW Nebraska is currently working with Country Business and Gift & Home Preview to create ad opportunities at a lower cost through cooperative ads.

View Past Cooperative Ads >>