Marketing and Technology
Utilizing that technology can be a challenge.
Conferences like MarkeTECH hope to ease the transition into the digital world.
Marketing and technology.
In the digital age, they go hand in hand.
The topic was the focus of GROW Nebraska's MarkeTECH conference at the Holiday Inn Express in North Platte.
"You're not completely dependent like we were 40 years ago on the trade area just within a 75 mile radius. Now, it's global. And if we can teach business to become more effective and keep our main streets alive, we're going to keep people in rural Nebraska. It gives everybody the chance to have the good life," says Janell Anderson Ehrke, CEO, GROW Nebraska.
"When you're a business owner, focusing on staying alive of course, but we're so busy in our business that sometimes we forget that there's other tools that could help us with customers so it's just kind of important to share stories, see what obstacles others are facing and what tools are out there that are easy to use and to build our company," says Paige Cahill, Constant Contact, Regional Dev. Dir.
TV, Radio and print are still effective mediums.
But social media is picking up speed.
"I think we're going to see social media entrenching us because it's growing so fast, and that's where a lot of folks are jumping aboard because it's cheap, but it can be a time factor, too," says Cahill.
The conference is just one of many ways GROW Nebraska is ensuring the state's rural communities continue to grow.
"It's a gamut of wonderful businesses we work with, but the goal being people can find them and we provide promotion and awareness, which hopefully we provide them more out of state, connecting them to the global market which is what we really want to do," says Ehrke.
Story by: Jaqueline Skarda of KNOP-TV