The Beverage Butler's Big Break on the Today Show
GROW Nebraska member The Beverage Butler was recently featured January 27, 2017 on the Today Show with Kathie Lee and Hoda. Steve Greenburg selected their innovative product for his segment about Super Bowl gadgets. Congratulations to Jan Fowler and Bonnie Young from The Beverage Butler! Whenever a member gets national promotion, GROW Nebraska works hard to spread the word.
From social media posts and store signage, to emails and website banners – the news of this awesome promotion was everywhere! Everyone who heard the news was excited to support this Nebraska business and their awesome opportunity. Beverage Butler was able to sell over 100 pieces through GROW Nebraska alone, as a result of this promotion. They sold even more pieces through their company website.
Beverage Butler has been an active, proud member of GROW Nebraska since 2010 and have been steadily growing through the years. They have taken advantage of many of GROW Nebraska’s benefits, including the UPC program.
"The Beverage Butler is so excited with the results of using GROW Nebraska's trial UPC program. They came up with a great idea to package our product in 2, 4, 6 and 10 packs each with a little better price structure. Our sales increased by 600% with this. We are grateful and very pleased.” - The Beverage Butler
Local Businesses Harness the Power of Amazon
JB’s Fat Boy, Lincoln, NE recently learned they have been selected by online eCommerce giant Amazon to become an official Amazon.com vendor. Erin Malzer, Chief Marketing Officer said, “While we’ve been selling for over a year on Amazon through GROW Nebraska, we are excited to now become an official Amazon vendor.” JB’s Fat Boy is a family-owned business whose products are currently available in 26 states. Amazon will be carrying all of JB’s Fat Boy natural and gluten-free BBQ rubs. Their products have been featured in GROW Nebraska’s Amazon store since its creation.
GROW Nebraska’s Amazon store also recently saw a huge success for member Grain Place Foods. After the Dr. Oz show featured a segment about hulled barley as a natural appetite suppressant, the sales started flooding in, with over 700 orders in February alone. Their success will be highlighted at GROW Nebraska’s annual MarkeTECH Conference on April 23, 2014 in Kearney because this conference focuses on harnessing marketing and technology to make a greater impact in the global marketplace. Registration is available here.
Part of the GROW Nebraska eCommerce growth platform includes the opportunity for members to participate in online stores as a way to create additional national and international market access from any location in Nebraska. In 2013, over 88% of the sales in the GROW Nebraska online stores were from outside Nebraska, bringing new dollars into the local and regional economies while helping to strengthen Nebraska businesses. Currently, GROW Nebraska offers eCommerce through online stores with BuyNebraska.com, eBay and Amazon.
Based in Holbrook, GROW Nebraska’s mission is to maximize the state's entrepreneurial and small business spirit, create an economically viable and sustainable environment for entrepreneurs, and generate social awareness through promotion, marketing and education. Along with educational workshops and online seminars focused on topics such as marketing, financing and product development, GROW hosts year-round retail training centers in Kearney, Grand Island and Omaha. The three eCommerce stores at BuyNebraska.com, eBay and Amazon to provide Nebraskans with greater market access. To learn more about GROW Nebraska, its members, and how the program is advancing Nebraska’s economic role nationally and internationally, visit www.grownebraska.org.
JB's Fat Boy