Why Buy Nebraska Products?
The most obvious reason to purchase products made in Nebraska is to support the statewide economy. That support, however, goes beyond the livelihood of the individual business owner.
- Significantly more money recirculates in a community when purchases are made at locally-owned, rather than nationally-owned, businesses.
- These one-of-a-kind businesses help define our distinctive character.
- Reduced environmental impact: Locally owned businesses can make more local purchases requiring less transportation and generally set up shop in town or city centers as opposed to developing on the fringe. This generally means contributing less to sprawl, congestion, habitat loss and pollution.
- Customer service is better: Local businesses often hire people with more specific product expertise for better customer service.
- Local business owners invest in their community: Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community's future.
- Public benefits far outweigh public costs: Local businesses in town centers require comparatively little infrastructure investment and make more efficient use of public services as compared to nationally owned stores entering the community.
- Competition and diversity leads to more choices: A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term. A multitude of small businesses, each selecting products based not on a national sales plan but on their own interests and the needs of their local customers, guarantees a much broader, more appropriate range of product choices.
- Encourages local investment: A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.
- Local businesses are less likely to require/demand expensive public tax incentives and subsidies to locate here. Their owners often are established in the community and have greater ties than the size of their profit margin.
- Non-profits receive greater support: Non-profit organizations receive, on average, three times greater support from smaller, locally-owned business owners than they do from large businesses.